Costa Rica Marketing
Do you have a business in Costa Rica, and find yourself looking for the assistance of a Costa Rica marketing consultant? The selection of the right Costa Rica marketer may be a bit more difficult than you think. Let me offer you a few tips on what to look for and what to look out for.
It's important to understand that virtually anyone with an internet connection can present themselves as an expert in SEO or marketing. I've even seen one instance where a practitioner was offering himself as a local "SEO guru" or "SEO superhero" in the Middle East – a region he admitted to have never even visited, let alone know anything about. That "guru" had a full two years of experience in SEO as a bottom rung link builder, after being fired from his job as a service technician.
I shudder to think how many gullible clients' sites he may have done serious damage to before he was exposed.
Added (Nov 15th): Another site showing a costa rica marketing poser making ridiculous claims is Costa Rica SEO.
So you need to be very cautious in your selection. Certainly Costa Rica SEO is very similar to SEO in any other part of the world, such as Edmonton SEO to a degree. But if someone falsely claims special expertise in a particular region, two things come to mind:
Are they truly a well versed Costa Rica marketer? SEO may be similar around the world, but effective marketing most assuredly varies by culture.
Are they truly well versed in SEO? Too many people find it "expedient" to simply hang around a forum and learn some of the buzz-words, and suddenly decide they're a self-proclaimed expert, guru or master.
Costa Rica SEO
When considering an SEO or marketing professional, you owe it to yourself to do some due diligence. Inform yourself about the individual, check out their history and above all, CHECK THEIR REFERENCES!
Beware of the professional that claims he is unable to provide any references because of "NDAs" (non-disclosure agreements). Certainly, we all have some clients that prefer anonymity, but we all also have some that are quite happy to sing our praises – assuming we deserve any praise.
Investigate the individual's (or the company owner's) history on the internet. You may be surprised what some imaginative Google searching may uncover about a person. Check their profiles on various social and professional sites, looking for conflicting stories. Does their apparent time in the industry match their claims today? Finding that you've hired someone that claimed to have been working in on-line marketing since 1979 (that alone should have been a red flag as there were no search engines as we know them) only to find out later that they have only a couple of years dabbling around the edges of SEO or marketing can be a very serious error in judgment. Sadly, there are many people that misrepresent themselves… in the U.S., in Europe – even in Costa Rica.
An experienced SEO/SEM professional should be able to increase your prominence in the search results, and bring you qualified traffic, ripe for conversion into customers. Presumably, if they claim to be able to do that for your site, they should be able to do so for their own, and not lose it in days to us, no?
If you want a qualified, proven SEO/SEM professional, perhaps you owe it to yourself to check out the folks that were able to rank this brand new site in only days. They understand the intricacies of Costa Rica search marketing, not just the buzz-words.
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